Reaching audiences in an increasingly fragmented digital space
We probably don’t have to tell you that reaching online audiences consistently and effectively is becoming much harder to do. There’s the lack of organic reach. And algorithmic changes. And new social networks popping up. And an overall market shift to private messaging over public posting. It’s hard these days to even know where your audience is let alone how to reach them. The days of creating a single Facebook post and watching the traffic come in are long over. Strategically targeting niche audiences is now the name of the game in digital media. What does that really mean in practicality, though? Let’s talk about it …
1:00-4:00 p.m. at the Nashville Entrepreneur Center
Free parking! (bring your parking ticket with you for validation)
Featured Presentation
Pamela Wilson is the Chief Marketing Officer at DCS, and the author of the Master Content series of books. Pamela’s small marketing team supercharges DCS’s growth with unique, creative written, video, and social content to serve their niche audience of dental business owners across the US.
Expert Panel
Kim Baldwin is the digital editor for the Nashville Scene. Her writing can be found in places like the Nashville Scene, Substack and Joy the Baker. Originally a blogger, Kim started The Blonde Mule in 2006 and turned her popular interview series into a podcast. On Ladyland, Kim interviews folks like Samantha Irby, Mary Laura Philpott and Destiny O. Birdsong about their day-to-day life and current projects. Kim also teaches social media classes at The Porch and is a frequent conversation partner for author events in town.
Braden Gall launched his Nashville-based digital media company 440 Media in 2020 after 15 years of on-air work for market leaders Rivals.com, SiriusXM and Athlon Sports. He develops, produces or hosts over 10 different products covering a variety of topics from the Titans to the Preds to media to news and politics. He’s also a host for ESPN Radio and hosted the morning show on 102.5 The Game from 2016-2020 during the Nashville Predators Stanley Cup Final run.
Carol Harper is a strategic account executive for Screenvision Media, where she works with agencies, corporations, and government offices in Tennessee, Mississippi, and Oklahoma to help promote their messages through various cinema-related experiences, including on-screen advertising, in-lobby promotions, and integrated marketing programs. Carol previously held roles as regional vice president for National CineMedia, account executive with Sinclair Broadcast Group, and marketing manager for the Country Music Association.
Levi Ismail is an Emmy award-winning investigative journalist with NewsChannel 5’s prestigious investigative unit. He covers a broad spectrum of social issues across Nashville, while also integrating these stories into several digital platforms. You can find Levi weekdays on NewsChannel 5, or follow his TikTok account Nashville News.
Live Podcast
Dave Delaney is a published author, chief communication strategist, and CEO of Futureforth.com, a Nashville-based communication consultancy. Delaney teaches his clients how to grow their businesses and careers with his acclaimed keynote presentations, workshops, and coaching.